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Consumer Products

Moose Toys launches new preschool range

The toyco is launching the new Kindi Kids doll line for preschoolers and expanding its Pikmi Pops plush range with DoughMi (pictured).
February 12, 2019

Australian toyco Moose Toys is launching its first preschool range with Kindi Kids, a line of dolls that have glittering eyes, colorful hair and interactive accessories.

The company’s plush line Pikimi Pops, meanwhile, is growing with the launch of DoughMi (pictured). Moose Toys is also expanding its Scruff-a-Luvs line with an electronic version. The original Scruff-a-Luvs come in big matted balls of fur, and the animal’s identity is revealed through washing the ball, towel-drying it and then blasting it with a hair dryer. Moose acquired UK-based Worlds Apart in November and the deal covered all assets and brands, including Scruff-a-Luvs.

Moose’s wildly popular collectibles brand Shopkins is celebrating its fifth anniversary and continues to grow with Real Littles, the first-ever licensed Shopkins mini-packs.

Earlier this month, the toyco appointed Glenn Abell as president and GM with responsibility for managing all facets of the company’s US business. Starting in April and based in LA, Abell will also serve as a member of the Moose Toys senior leadership team defining its global commercial strategy and product development direction.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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