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Moonbug acquires three digital properties

The entertainment company has picked up My Magic Pet Morphle, Gecko’s Garage and Dr. Poppy’s Pet Rescue.
February 11, 2019

Children’s content producer and distributor Moonbug has snagged a host of new digital kids properties for its portfolio, including My Magic Pet Morphle (pictured), as well as Toddler Fun Learning’s Gecko’s Garage and Dr. Poppy’s Pet Rescue.

Van Merwyk Media’s My Magic Pet Morphle is a 2D-animated kid series following Mila and her pet as they try to spread compassion. It is available in five languages, and has five million subscribers, racking up more than 3.7 billion views.

Part of the company’s overall strategy to own and develop major brands in the kids industry, the move follows it acquisition of Little Baby Bum, one of the largest preschool properties in the world that has generated 23 billion global views across YouTube, Amazon and Netflix. After the acquisition, Moonbug went on to raise US$145 million in a Series A equity financing round led by The Raine Group with participation from other investors including Felix Capital and Fertitta Capital at the end of last year. At the time, it announced that the goal was to use the money to acquire more kids properties.

These new shows bring Moonbug up to a slate of seven kids properties, which also include  KiiYii, Go Buster! and Glove and Boots.

About The Author
Alexandra Whyte is Kidscreen's Senior Online Writer/Social Media Coordinator. Contact her at awhyte@brunico.com

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