California’s pocket.watch is growing its Ryan’s World brand beyond toys and apparel with more than 40 new global licensing partners, including Just Play, Jada Toys, Kids Preferred, American Greetings and Zak Designs. These freshly inked deals will see the brand expand into categories like sleepwear, party goods, Halloween costumes and furniture.
Jada Toys has signed on as the brand’s global vehicle partner and will be first to market with new products available exclusively at Walmart in the US this spring. The range will include a Combo Panda Airlines playset (pictured) and Combo Panda Skateboard Stunt R/C. An American Greetings collection of party products, social expressions and seasonal goods, and themed home products from Zak Designs—including dinnerware and water bottles—will be out at the same time.
Then Just Play’s line of toys, playsets, roleplay, musical instruments and seasonal products will roll out globally in the fall, and Kids Preferred is also ramping up for a fall launch of Ryan’s World wooden toys, trains and puzzles. Additional partners include Accessory Innovations, Komar Kids, High Point, Handcraft, Fun World, Sun-Staches, Idea Nuova, Far Out Toys and Walmart.
The Ryan’s World brand was created in partnership with YouTube influencer Ryan ToysReview (18 million subscribers and 27 billion views) and launched in August 2018. The product range initially rolled out in Walmart and included blind bag collectibles, slime, vehicles and plush.