Nickelodeon has tapped former Disney Channels Worldwide SVP of prorgramming strategy Paul DeBenedittis to serve as its new EVP of programming and content strategy. DeBenedittis will be based out of the kidsnet’s Burbank studio, reporting to Nickelodeon President Brian Robbins.
A start date has yet to be announced, but in his new role, DeBenedittis will oversee content and programming strategies, partnerships, acquisitions and media planning for Nickelodeon, Nick Jr., Nicktoons and TeenNick across all of the media company’s linear and digital platforms.
DeBenedittis recently spent 10 years as SVP of programming strategy at Disney Channels Worldwide, helming the broadcaster’s planning, scheduling, acquisitions and co-production teams in the US. He was instrumental in the programming and digital success of franchise IPs including The Descendants, Camp Rock, Star Wars Rebels and The Mickey Mouse Club House. And as head of DCW’s programming strategy team, DeBenedittis worked closely with management, programming and distribution teams across all Disney territories.
Prior to that, he spent 10 years at Viacom’s MTV as EVP of multiplatform programming, content strategy and scheduling.
Brian Robbins started in his Nickelodeon President role last October after serving as president of Paramount Pictures’ Paramount Players division. And before that, he was the co-founding CEO of multi-platform media company Awesomeness, which Viacom acquired last July to bolster its new Viacom Digital Studios portfolio.