Toronto-based Spin Master is hitting the gas on its 10-year licensing agreement with Feld Entertainment, rolling out a first range of trucks and playsets for Monster Jam as the IP’s worldwide master toy partner.
Hitting shelves this month, the line includes 1:64 scale World of Monster Jam trucks, 1:43 scale Rev ‘N Roar trucks that rev forward and backward and emit realistic sounds, the Monster Jam Monster Dirt playset (pictured) and a number of 1:64 Scale Vehicle playsets.
Monster Jam produces 350 live monster truck events each year, and already boasts a range of products based on trucks called Grave Digger, Max-D, Megalodon, Monster Mutt and El Toro Loco.
This year, the franchise will also introduce new competitor Bakugan Dragonoid, inspired by the animated series Bakugan. Spin Master teamed up with Tokyo’s TMS Entertainment and Canadian prodco Nelvana to relaunch the show last year, and their all-new Bakugan debuted in December on Cartoon Network in North America. It will now roll out across Latin America and EMEA this year, followed by Australia and New Zealand. And in Canada, the series will be available on Teletoon.