SG Sesame
Consumer Products

SG Companies grows with new and renewed deals

The licensee is partnering with LEGO, MGA Entertainment and Sesame Workshop to launch branded footwear and apparel.
January 11, 2019

New Jersey-based SG Companies has inked a new licensing agreement with Jay at Play and renewed a raft of others. The new deal with Jay at Play will see the company launch girls sleepwear and footwear (including athletics, slippers, flip flops, fashion casuals, aqua socks, canvas, hikers and molded footwear) inspired by Boxy Girls this fall. The Boxy Girls range launched last year and combines fashion dolls with unboxing play patterns.

SG Companies renewed its agreement with LEGO, meanwhile, to launch LEGO-themed sleepwear for toddlers, boys and girls, as well as slippers for boys and girls. The company will also continue to partner with LEGO and Warner Bros. Consumer Products, as well as with LEGO and Disney Consumer Products, to create sleepwear for toddlers, boys and girls inspired by the LEGO Movie 2 and LEGO Star Wars brands.

SG Companies extended its partnership with MGA Entertainment for L.O.L. Surprise!-branded sleepwear and slipper sets, with new products set to hit shelves this spring.

The company is also teaming with Sesame Workshop to launch more children’s footwear—including slippers (pictured), jellies, flip flops, hikers, fashion casuals, aqua shoes, rain boots, canvas and Color Me Sneakers—inspired by Sesame Street.

Additionally, SG Companies will continue to work with The Harley-Davidson Motor Company to launch newborn, infant and children’s sportswear, footwear and accessories.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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