The LEGO Group and Dodge are hitting the road with a new construction set featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T. The LEGO Speed Champions building set includes three LEGO minifigures, decorative stickers, a removable supercharger and authentic design details.
Currently available globally, a limited number of the sets can also be purchased through Dodge’s website. LEGO and its latest car partner launched a multimedia marketing campaign featuring a 30-second commercial starring National Hot Rod Association drag racing champion Leah Pritchett to support the venture.
LEGO is on a roll when it comes to car-related products. Last year, the company teamed up with Bugatti Automobiles S.A.S. to launch the LEGO Technic Bugatti Chiron, an elaborate 1:8 scale replica model of the iconic sports car. The construction kit features 3,599 pieces, and each model is personalized with a unique serial number.