Belle Tea Set
Consumer Products

Black Friday was big for the House of Mouse

Toy Story and Beauty and the Beast were some of the top-selling brands online and in-store for Disney over the holiday weekend.
November 26, 2018

The House of Mouse was busy this Black Friday.

In stores, Disney reported that talking action figures, plush stuffed animals, classic dolls and ornaments were the top categories during this year’s holiday sale. The items flying off shelves included Talking Buzz and Woody action figures (the teaser trailer for Toy Story 4 launched earlier this month), the Minnie Mouse Cooking Set and the Belle Singing Tea Set (pictured).

Disney also reported that traffic at its outlet locations was particularly strong this Black Friday.

Online, the most popular categories included Family Sleepwear, Princess Costumes, Classic Dolls, Talking Action Figures and Ornaments. The best-selling items online were the Animator Mini Doll Gift Set, Talking Buzz and the Belle Singing Tea Set.

Traffic was heaviest online between 7-8 p.m. on Thanksgiving Day, followed by 8-9 a.m.

Additional top holiday picks included toys inspired by hit brands The Incredibles (The Incredible Remote-Control Vehicle), Star Wars (Millennium Falcon Star Wars Play Set), Frozen (Elsa Singing Doll), Marvel (Marvel Universe Mega Figurine Set) and Wreck-it Ralph (Wreck-It Ralph Smash Fists). The House of Mouse continues to launch new products inspired by the Wreck-It Ralph brand, timed with the November 21 premiere of the sequel Ralph Breaks the Internet. Last week, Walt Disney Animation Studios partnered with Lucasfilm’s ILMxLAB division and immersive VR creator VOID to create the themed virtual reality experience Ralph Breaks VR.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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