Automoblox PlayMonster
Consumer Products

PlayMonster gets infused for growth

The toymaker received an injection of capital and resources from Audax Private Equity to fund future acquisitions.
November 22, 2018

Wisconsin-based toy and game company PlayMonster will be getting an undisclosed infusion of capital and resources from Boston investor Audax Private Equity. Moving forward, the toyco plans to grow its gaming division and will continue to focus on key toy categories including activities, infant and preschool, educational and vehicles.

PlayMonster acquired Interplay earlier this year, taking over the UK toymaker’s operations and brand portfolio. And in 2016, the company gobbled up LA-based tech construction toyco Roominate, best known for its Automoblox collectible wooden toy vehicle range (pictured).

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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