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Consumer Products

Guru taps HSK to rep True in China

The Canadian prodco has partnered with Hengxin Shambala Kids to represent its Netflix Original preschool IP in China.
November 13, 2018

Toronto, Canada-based Guru Studio has appointed Hengxin Shambala Kids (HSK) to represent its flagship preschool property True and the Rainbow Kingdom in China.

HSK handles IP representation in  China for kids entertainment companies such as Pukeko Pictures (New Zealand), BBC Studios (UK) and Riki Group (Russia), tapping into a domestic network encompassing roughly 15,000 Chinese retailers. For True, it has been charged with securing partnerships in television, toys, publishing, merchandise, digital games and apps, theme parks, stage plays, educational centers and carnivals.

The partnership with HSK is part of Guru’s worldwide expansion plan for its Netflix original series, which the streamer recently greenlit for a fourth season. This latest order, expected to deliver next year sometime, will feature a mix of new formats including seasonal specials, a 44-minute movie, comedic shorts and musical content.

Produced by Guru in collaboration with Pharrell Williams’ i am OTHER label, along with fine art collective FriendsWithYou and California-based Home Plate Entertainment, the show follows along as eight-year-old True and her cat solve problems using a wishing tree.

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