Beano Studios is opening a new consulting division focused on helping brands engage with kids and parents. Under the leadership of chief content and digital officer Iain Sawbridge (pictured), Beano for Brands launches tomorrow and will offer services including: kid-first content, data and insight, strategy consulting, marketing expertise and strategic partnerships with Beano Studios itself.
The prodco has already helped several brands develop kid-focused programs, including Stella McCartney, Ted Baker, Harper Collins and the UK children’s mental health charity YoungMinds. For the latter, Beano created myth-busting videos and quizzes for 11- and 12-year-olds around anxiety and starting secondary school, as well as character-driven comic strips to reach the charity’s target audience.
The new division will continue to work with brands that are firmly planted in the kids space, but it’s also looking to work with other brands that need help understanding what drives today’s kids and families.
The launch of Beano for Brands comes on the heels of the studio signing a deal with UK kidcaster Sky Kids to produce a new presenter-led variety series inspired by current tween trends. The 26 x 15-minute show will debut on the Sky Kids app and NOW TV kids platform.