Online video giant YouTube is investing US$20 million in its YouTube Learning program, an initiative to support creators who produce content that puts education first.
Part of the investment includes a Learning Fund to give financial aid to creators who want to build informative content specifically for YouTube. Anyone interested in taking advantage of this program must fill out an application form by November 30.
The VOD platform has also launched a new Learning channel for curated tutorials, DIY videos, skill-based playlists and other educational content. So far, it includes videos about food science from the SciShow (pictured), and physics content from veteran and self-taught advanced mathematician Joshua Caroll.
YouTube will also continue to host EduCon events (like the ones it has previously run in LA, Mexico City and Rio de Janeiro) to help “Edutubers” network and build up their channels.
This investment in learning comes on the heels of a recent study from global education company Pearson finding that 66% of Gen Z kids in the US like learning from YouTube more than printed books. According to the research, 47% of respondents spend three-plus hours per day on the platform, with 55% claiming it has contributed to their education.
The announcement was made by YouTube CEO Susan Wojcicki in a final update on priorities for 2018 that was posted to the company’s blog. In the post, Wojcicki noted that the number of channels on the platform that have more than a million subscribers has increased by 75% in the last year, and she also announced the launch of YouTube Studio—a new simplified and central location where users can get platform news and product updates through a creator dashboard.