California-based kids media brand Pocket.watch continues to expand globally with new licensing agreements in the UK, Eire, Australia and New Zealand.
Pocket.watch appointed Centa IP as its licensing agent for Australia and New Zealand in May, and has now appointed the agent in the UK and Eire. New global licensing partners include Vivid (toys), Cooneen (underwear and nightwear), Ultimate Source (games and proprietary products), HeadStart (toys), Caprice (apparel), Hot Springs (apparel), Showtime Attractions (costume characters) and Five Mile (publishing).
Pocket.watch recently launched Ryan’s World (pictured), a toy and apparel line created in partnership with YouTube influencer Ryan ToysReview. The range—which includes blind bag collectibles, slime, vehicles, plush and putty—will launch across the UK, Eire, Australia and New Zealand in time for the 2018 holiday season.
Earlier this year Pocket.watch signed a number of licensing agreements to extend its creator partner brands—including Ryan ToysReview, EvanTubeHD and HobbyKidsTV—into consumer products.