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Consumer Products

Playmobil scores animated series

Brandstaetter and INK Group are producing a new animated series as well as VR and gaming apps based on the toy line.
October 12, 2018

German toyco Brandstaetter Group has partnered with Denmark’s INK Group to produce an animated series based on its flagship brand of roleplay toys Playmobil. The series will bring the stories of the iconic seven and a half-centimetre human-like characters to life.

The companies are also planning to produce virtual reality and gaming apps based on the property to go with the series. While details are scant on the new offerings, the companies promise new information is coming soon.

More than three billion Playmobil figures have been produced and distributed in 100 countries since the brand launched in 1974. Most recently, the toyco partnered with Florida-based Just Play to roll out a line in the UK this year based on DreamWorks Spirit Riding Free and released a range of figures and playsets based on Ghostbusters to celebrate the film’s 35th anniversary next year.

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