American pubcaster PBS KIDS has partnered with Gershwin Entertainment Corporation to co-produce Really BIG Tiny Adventure—its first-ever live stage show.
Kicking off in New York in January, the tour will make its way to more than 100 US cities next year. The musical show is about three kids who shrink to the size of grasshoppers while trying to get to a friend’s birthday party, and must problem-solve (hello, STEAM-based learning) to get out their pint-sized predicament.
Retail partner Zappos Adaptive is hosting a pre-show lobby experience at each tour stop with AR games, hands-on activities and meet-and-greets with characters from iconic PBS KIDS series like Arthur (pictured). It will also distribute sensory-friendly kits to enhance the experience for show-goers, and sell an assortment of show-based apparel exclusively online at Zappos.com.
PBS KIDS has also teamed up with Canadian app maker Biba to build an AR playground app that will transforms theater lobbies into immersive worlds. Using the app, parents can guide their kids through a scavenger hunt to find a key that unlocks a virtual bug garden. The app is meant to encourage similar games in any neighborhood playground.
Live and location-based brand activations have been stealing the show in kids entertainment lately, with the Kratt Brothers launching two touring exhibits based on PBS KIDS series Wild Kratts, and French studio Xilam Animation running more live activities and events in France for Oggy and the Cockroaches.