French studio Xilam Animation is expanding its live brand extensions for Oggy and the Cockroaches with a line-up of activities and events scheduled in France.

As part of Oggy’s 20th-anniversary celebrations, Xilam is opening a themed escape room in Paris this month based on the show’s fifth season that will challenge participants to solve a series of puzzles and riddles in a race against the clock.

The studio has also partnered with The Museum of Arts & Crafts in Paris for kids animation workshops and regular screenings of the making of Oggy and the Cockroaches, as well as a branded booklet that explains the history of cinema according to Oggy and various product giveaways.

It has also signed a partnership with The Paris Aquarium to give away a branded Oggy booklet to kid visitors as they go on a treasure hunt exploring oceans, sea-life and underwater creatures.

Branded trucks will be touring across six large cities in France later this month for character meet-and-greets, episode screenings, games, competitions, gift bags, coloring activities and workshops.

The live brand extensions will be supported by a media campaign in partnership with broadcaster Gulli and national radio station France Bleu. Xilam is also running an extensive #Oggy20digital social media campaign on Facebook, YouTube and Instagram that focuses on user-generated content, influencer partnerships and a competition to win a VIP weekend in Paris.

Earlier this year, the company secured a US$26 million in new funding from private investors to support growth plans for Oggy and the Cockroaches, Zig & Sharko and Paprika, and also new acquisitions and co-productions.