Viacom has appointed Brian Robbins as the new president of Nickelodeon, effectively immediately.

The announcement comes just a few months after Cyma Zarghami stepped down from the role after more than 30 years with the network. While the media conglomerate searched for a successor, VIMN COO Sarah Levy had been leading the brand.

In his new role, Robbins will report directly to Bob Bakish, Viacom’s president and CEO, managing all creative and business operations at Nickelodeon. He will also be responsible for evolving the Nick brand to remain relevant with future generations of tech-savvy kids, including building up the content pipeline with new franchises, and accelerating the brand’s push into next-gen platforms and feature films.

Most recently, Robbins was president of Paramount Pictures’ Paramount Players division, where he worked closed with other Nickelodeon/Viacom brands to identify talent and properties for development into co-branded feature films. He will continue to develop and produce all of Nick’s co-branded films, including the upcoming Rugrats live-action/CGI hybrid pic that’s set to be released in 2020.

Earlier in hist career, Robbins was co-founding CEO of multi-platform media company Awesomeness, which Viacom recently acquired to bolster its new Viacom Digital Studios portfolio. He also co-founded Tollins/Robbins Productions and was founder and president of Varsity Pictures. While working in production, he oversaw kids series including Nickelodeon’s Kenan and Kel and All That.

Viacom is now looking for someone to lead Paramount Pictures in Robbins’ former role. In the interim, Wyck Godfrey, president of Paramount Pictures’ Motion Picture group, will oversee the day-to-day operations.