The Turtles are leaving the sewers for the toy shelves, with Playmates Toys launching a product range inspired by Nickelodeon’s new animated series Rise of the Teenage Mutant Ninja Turtles on October 1 at major retailers.
Redesigned to reflect the new show’s 2D-animated style, the line will include action figures (some fully articulated, some giant and some with noise and motion features), vehicles, playsets and role play items such as bandanas and weapons inspired by each of the heroes in a halfshell.
Playmates Toys has been the IP’s master toy partner for many years. The California-based toyco is also reintroducing its Sewer Squad Pizza Points loyalty program, which lets fans collect and redeem points for exclusive toys by way of secret codes included in Rise of the Teenage Mutant Ninja Turtles packaging from the toyco. (The loyalty program originally launched in the 1980s.)
The rebooted series, which premiered on September 17, follows along as the shelled superheroes master new powers. Nickelodeon greenlit a second season before the first had even started airing, and production on the next batch of 26 episodes of the animated action-comedy will start this fall.