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CBeebies, CBBC go Gaelic

The two kidsnets will start airing in Gaelic on BBC ALBA this month, with back-to-back branded content blocks running every evening.
September 13, 2018

BBC Studios has inked a deal with Scottish channel BBC ALBA to bring content from CBeebies and CBBC into Scotland starting on September 17. The Gaelic-language channel is run by Gaelic media service MG ALBA, in partnership with the BBC.

Preschool channel CBeebies will run on ALBA for an hour every evening, ending with a nightly bedtime story, and followed by an hour of Gaelic CBBC content.

The partnership effectively quadruples the amount of original Gaelic children’s content on BBC ALBA, where the CBeebies and CBBC branded blocks will have a similar look and feel to their English-language versions, but with some new talent presenting in the Gaelic children’s zones alongside existing BBC personalities.

BBC ALBA is celebrating its 10th anniversary this month, as well as 40 years of Gaelic-language programming on the BBC. It is available on Sky (UK), Freeview/YouView (Scotland), Virgin Media (UK), Freesat (UK) and BBC iPlayer (UK) and features youth programming such as Igam Ogam, Alpha and Omega (pictured) and Strange Hill High.

CBeebies has been expanding its reach in niche markets lately, signing a deal with digital service provider Dhiraagu TV and pay-TV broadcaster Medianet this summer to bring CBeebies to the Maldives.

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