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Comcast Xfinity picks up Hopster content

The pay-TV provider has struck a deal with the preschool SVOD app to make its content available on the service in the US.
September 12, 2018

Preschool SVOD app Hopster is heading to Comcast’s Xfinity X1 service in the US, marking the first time the UK-based streamer will be available on a pay-TV provider in the US.

For an additional US$4.99 per month, Xfinity customers will have access to Hopster’s content library, which includes preschool shows, educational entertainment, music videos and video books spanning topics like managing emotions and understanding relationships, as well as traditional learning such as phonics and numeracy.

It’s been a big year for Hopster, which closed a substantial investment round led by existing equity investor Sony Pictures Television Networks. The SVOD also struck a deal with Aardman to distribute its content, which led to a new deal with Scottish pubcaster STV that will see hundreds of episodes of Hopster’s preschool shows made available on the STV Player VOD app.

For its part, Comcast has been working on building up its kids business recently, debuting the walled-off Kids Zone with help from nonprofit org Common Sense Media. The service is designed to help kids ages 12 and under access age-appropriate TV shows and movies more easily.

About The Author
Alexandra Whyte is Kidscreen's Senior Online Writer/Social Media Coordinator. Contact her at awhyte@brunico.com

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