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Sesame braves storms with The Weather Channel

The two companies are producing a series of videos to teach kids about safety during extreme weather events.
September 11, 2018

The nonprofit organization behind Sesame Street is partnering with The Weather Channel to teach families how to stay safe before, during and after severe weather events. In a series of video messages, Elmo and meteorologists share tips on hurricanes, tornadoes, flooding, thunderstorms and blizzards.

The shorts—part of the Sesame Street in Communities initiative—will air when it’s seasonally appropriate over the next several months. The first one features Elmo and TWC’s Stephanie Abrams talking about staying safe during a hurricane. It launched yesterday, as the US prepares for the arrival of Category 4 Hurricane Florence.

The Communities initiative is also providing additional resources for parents through its website, including tips for preparing for emergencies and providing comfort to children during severe weather events. Information on the site is available in English and Spanish.

Earlier this summer, Sesame Workshop partnered with New York-based learning science company McGraw-Hill Education to launch research-based content into pre-kindergarten and elementary school classrooms across the US in 2019. The partnership marks Sesame’s largest-ever expansion into classrooms, and will bring Sesame Street characters and content into literacy programs with a focus on socio-emotional learning skills.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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