The Overwatch League—a professional eSports league for Activision Blizzard’s video game Overwatch— has signed a multiyear deal with Twitter to deliver highlights and live-stream content on the platform.
The agreement comes into effect in time for the Overwatch League All-Star Weekend, taking place August 25 to 26 in Los Angeles. This event will see Atlantic and Pacific all-star teams compete in a series of custom games, with fans voting on which players will represent each division. Highlight clips from the All-Star matches (as well as from the upcoming 2019 season, playoffs and grand finals) will appear on Twitter in near real time.
Twitter will also stream the weekly preview show Watchpoint during the Overwatch League’s 2019 season, offering fans an inside look into matches, including statistics, predictions and analysis.
The Overwatch League features city-based teams across Asia, Europe and North America. In July, the London Spitfire won the final in the League’s inaugural season, earning a US$1-million grand prize.
Meanwhile, Activision Blizzard continues to build out its video game properties. Earlier this year, the company’s Consumer Products Group named Hasbro as the master toy partner on Overwatch and inked deals with NERF, LEGO Group and Uniqlo for the property.