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Consumer Products

Nick to open its first indoor theme park in Asia

VIMN Asia is partnering with Mall of China developers to create Nickelodeon’s largest-ever indoor theme park in Chongqing.
July 26, 2018

Viacom International Media Networks (VIMN) Asia is partnering with Mall of China developers Jiayuan Group, China Creation Group and Triple Five Group to co-develop Nickelodeon’s first indoor theme park in Asia. Slated to open its doors in the Mall of China complex in Chongqing in December 2020, the entertainment center will also be Nick’s largest indoor theme park at nearly seven acres.

The park will feature 14 properties—including PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer—across 29 themed attractions. The Teenage Mutant Ninja Turtle-inspired coaster is expected to hold four world records for an indoor roller coaster ride, including longest track, highest drop, the most inversions and the fastest maximum speed.

The developers are set to invest more than US$750 million in the Mall of China, which is part of a mixed-use development that will also include a residential area of 40,000 units, an international school and a hospital. It broke ground in September 2016, and the total area is expected to cost more than US$4.2 billion to develop.

Location-based brand extensions continue to be an area of focus for the kidcaster, with Nick Jr. and Nickelodeon Viacom Consumer Products launching the Nick Jr. Adventure Centre in the UK in June. Targeting families with children ages two to four, the Adventure Centre features a number of Nick Jr. shows, including Blaze and the Monster MachinesNella the Princess KnightShimmer and ShineRusty Rivets and PAW Patrol.

In other Nick news, GameMill Entertainment is launching the new multi-player console racing game Nickelodeon Kart Racers. Featuring animated characters from classic shows like SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Hey Arnold! and Rugrats, the game includes 24 different slime-themed tracks. The game, which will be available on all major consoles for holiday 2018, allows players to compete in four-player local multiplayer or battle modes to win cups and kart upgrades.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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