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ValleyArm to boost digital growth for Kitty is Not a Cat

The Aussie digital specialists have been appointed to kick off the global digital content strategy for BES Animation's hit series.
July 11, 2018

Aussie prodco Bogan Entertainment Solutions (BES) Animation has appointed fellow Oz company ValleyArm Digital to initiate the global digital content strategy for its popular 2D-animated series Kitty is Not a Cat.

The Sydney and Melbourne-based digital specialists will drive the 52 x 12-minute show’s growth, reach and engagement across a new YouTube channel and additional digital and social platforms.

ValleyArm will also link up with BES to create pieces of original short-form content that will complement the current season of the comedy series with weekly launches on YouTube. BES was previously working on eight x 90-second music videos, 15 x two-minute live-action dance classes and 52 x one-minute standalone interstitials for the series.

Aimed at six- to 10-year olds, Kitty is Not a Cat follows a group of stray cats as they take care of a little girl in an orange cat suit named Kitty.

The series made its broadcast debut in May on Australian free-to-air network 7TWO, and is now shown in 65 territories on networks including Disney Channel and Italy’s DeAKids.

London-based Jetpack holds the international distribution rights to the series excluding the Asia-Pacific region.

The deal follows BES Animation’s new project The Jan and Rai Show winning Best in Show at the 2017 Asian Animation Summit, and Turner Asia Pacific ordering a TV series based on BES’ hit TV movie Monster Beach, which bowed on Cartoon Network in 2015.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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