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Consumer Products

Play-Doh to bow animated content on YouTube

Hasbro is launching a series of stop-motion animated web shorts inspired by the toy brand.
June 28, 2018

Hasbro is launching new content inspired by the Play-Doh brand. Set to debut on YouTube on July 1, The Play-Doh Show is a series of animated stop-motion shorts.

The Play-Doh Show will follow the daily adventures of the brand’s Doh-Doh characters. Each minute-long episode will feature animations made exclusively from the Play-Doh modeling compound and focus on themes like pets, birthday parties and going back to school.

New episodes will bow every Tuesday for the remainder of 2018 at YouTube.com/Hasbro.

Play-Doh previously hit screens in Hasbro’s toys-to-life app Play-Doh Touch in 2016. Developed in collaboration with London-based digital product studio ustwo Nordics, Play-Doh Touch allowed kids to scan real-life Play-Doh sculptures into the app where they could dance, spin and float.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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