Sesame Workshop and Feld Entertainment are teaming up for more Sesame Street Live! Staring Elmo, Sesame Street Live! Make Your Magic focuses on perseverance, practice and following your dreams as Elmo learns how to perform a magic trick.
Debuting in October, the interactive stage production combines stage magic from illusion designer Jim Steinmeyer with high-energy dance numbers and is directed and choreographed by Paul Becker. In addition to Elmo, the production also features fan favorite characters like Cookie Monster, Big Bird, Grover and Abby Cadabby. It will be the first time that Gonger—the sous chef from the new Sesame Street segment Cookie Monster’s Foodie Truck—makes his stage debut.
Sesame Workshop inked a multi-year agreement with Feld Entertainment in 2016. The deal also sees the Florida-based live event producer execute local marketing and sales programs to expand the Sesame brand, as well as develop a line of consumer products to coincide with the live performances.
Earlier this year, Feld Entertainment partnered with Universal Brand Development to launch the interactive, location-based initiative DreamWorks Trolls: The Experience. Based on DreamWorks Animation’s 2016 musical film, the experience is a 90-minute, 12,000-square-foot walk-through featuring tactile stations and shareable social media areas.