Chinese online entertainment company iQIYI has launched QIYI Guo Kids Edition, a video streaming app for smart TVs. Aimed at children under 12, it is developed in collaboration with Galaxy Internet TV and uses artificial intelligence to provide tailored recommendations for viewers.
The AI system also provides parents with the ability to monitor and adjust content, as well as control time limits. Already set up with more than 80,000 hours of videos and 50,000 episodes of TV shows, the paid children’s content service includes an extensive library of animation, children’s songs and stories, as well as English-language and early educational programming.
It will feature popular shows PAW Patrol, Peppa Pig and Barbapapa as well as more than 1,000 episodes of original English-language programming, including content from Disney, BBC, Nickelodeon and Sesame Street.
iQIYI has also partnered with smart projector manufacturer XGIMI, so that users can access the QIYI Guo Kids Edition on all XGIMI devices. The new app is ad-free and provides spoken instructions to ensure even the youngest kids can use it.
The Chinese platform has been scooping up massive amounts of kids content recently for its regular VOD, including Canadian prodco Portfolio’s The Cat in the Hat Knows a Lot About That! and Doki. It also scooped up eOne’s Ben & Holly and PJ Masks so far this year.