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Toonz Media, Yellow Entertainment ink preschool content deal

The Indian and Australian prodcos agree to co-produce, co-develop and distribute new animated preschool shows.
June 4, 2018

India’s Toonz Media Group has inked a co-production, co-development and global distribution deal with Australia’s Yellow Entertainment for multiple upcoming animated preschool series.

Under the deal, president of Yellow Entertainment and co-founder of The Wiggles Greg Page (pictured left) will serve as executive producer, while Toonz CEO P. Jayakumar (pictured right) and VP of creative development at Yellow Entertainment Alec Miller will serve as producers on the new shows.

Yellow is handling all pre-production, including scripts, music and intellectual property creation. Toonz will head up all other aspects of production, and its global kids and family distribution company Imira Entertainment will be responsible for international distribution on any of the new series.

Imira, acquired by Toonz in 2014, brought on a new CEO earlier this year when founder Sergi Reitg stepped down and was replaced by former Disney and NBCUniversal exec Paul Robinson.

 

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