Viacom International Media Networks (VIMN) is rolling out the VOD app Nick Play in the UK with Virgin Media on Android and iOS.
Available free to Virgin Media customers who subscribe to Nickelodeon channels, the launch marks the UK debut of VIMN’s first mobile streaming app to feature long-form VOD content.
The app offers access to a wide selection of full-length and short-form content from Nick, including from series like The Thundermans, Hunter Street, Henry Danger, SpongeBob SquarePants (pictured) and Pig Goat Banana Cricket.
Nick Play launched on iOS in the US in 2013 (where it has amassed more than 17 million downloads to date) before rolling out internationally across the UK and Latin America. The app is also available in the MENA region featuring both English and Arabic content for Dubai-based pay-TV network OSN subscribers.
Nick Play is a part of Viacom’s wider suite of channel-branded mobile apps for its core brands including MTV, Spike and Comedy Central. Another member of Viacom’s wider suite of apps—the Nick Jr. Play interactive app—launched in Australia earlier this year following deals with Foxtel and Fetch.