TeletubbiesPlaygroundPals
Consumer Products

DHX Brands ramps up Teletubbies activity in the UK

In support of new Teletubbies eps on CBeebies, Canada's DHX Brands has launched a UK digital campaign and a new app for the popular preschool property.
May 29, 2018

Coinciding with the June 4th debut of 10 new Teletubbies episodes on CBeebies and CBeebies iPlayer, DHX Brands—the IP management and consumer products arm of Canada’s DHX Media—has launched a new Teletubbies digital campaign and a new app with Canuck developer Biba Ventures for the UK.

Prior to new the episodes airing exclusively through CBeebies’ networks, DHX Brands will kick off Tubby Playdate, a new digital campaign promoting the value of play among children and families in the UK. Highlights will include a two-week takeover of popular parenting site UKMumsTV, a blogger outreach campaign and a feature interview with UK-based research psychologist Dr. Amanda Gummer.

To complement the campaign, DHX Brands has linked up with Vancouver-based Biba on Teletubbies Playground Pals (pictured), a new COPPA-compliant app encouraging outdoor play activity among preschoolers. The app is available for iOS and Android devices in the UK.

The activity follows the growth of Teletubbies in the Asia-Pacific region, where DHX Brands recently signed its first South Korean broadcasting deal for the series with KBS while appointing SMG Holdings/Joon International as the brand’s licensing agent in the territory. DHX also recently¬†secured its first Teletubbies licensing partnerships in China with Dongguan Taimei Culture & Technology (toys) and Shenzhen Scholar Saint Education and Technology (books).

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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