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Star Wars makes noise for UNICEF

Charitable initiative Star Wars: Force for Change has launched the #RoarForChange social media and retail challenge in support of UNICEF USA.
May 3, 2018

Disney and Lucasfilm’s Star Wars: Force for Change charitable initiative is launching a brand-new #RoarForChange challenge in support of UNICEF.

From today through May 25, Star Wars: Force for Change will make a donation to UNICEF USA for each social media post that features a fan doing their version of Chewbacca’s famous roar. For each public post, like or share on Facebook, Instagram and Twitter that includes #RoarForChange, US$1 will be donated to the nonprofit organization (up to US$1 million).

Funds raised as part of the #RoarForChange challenge will be used to support UNICEF’s work to provide ready-to-use therapeutic food packages to children suffering from malnutrition.

The challenge kicked off with a video featuring the cast of upcoming film Solo: A Star Wars Story. Additionally, a park-wide exclusive event will be held tonight for fans attending Disneyland After Dark: Star Wars Nite. Guests at the Disney Store in San Francisco, meanwhile, will be able to meet Chewbacca and roar with him from May 4 to 6. Fans that participate in the challenge and post using #RoarForChange on social media in US Disney store locations will also receive a 10% discount off their Star Wars purchase.

Partners like LEGO, Hasbro and Funko are also participating in the challenge. LEGO, for example, is launching the first-ever Brick Millennium Falcon pedicab in New York, while Hasbro and Funko each created videos to unlock donations to UNICEF.

Star Wars: Force for Change has raised over US$16 million for charitable causes worldwide since it was founded in 2014.

Last month, the House of Mouse announced that a new anime-inspired Star Wars series would premiere on Disney Channel US this fall. The new show, Star Wars Resistance, will roll out globally on Disney XD following its US debut.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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