CN-Animate
Marketing

CN launches animation event in Singapore

Touted as Cartoon Network's largest branded event in Southeast Asia, Animate Your Life will kick off with workshops and activities featuring global industry experts.
April 26, 2018

Cartoon Network has joined forces with the Singapore Tourism Board, Prudential Singapore and Singtel to host Cartoon Network Animate Your Life, the kidsnet’s largest-ever branded event in Southeast Asia.

Running from May 26 to June 10, the event will include workshops and interactive activities with animation experts from around the world.

John Fang (executive producer of Ben 10), Vaibhav Kumaresh (creator of Lamput) and Glenn Bartlett (executive creative director at Cartoon Network Asia) will be part of the event, along with an estimated 80,000 participants. Cartoon Network Animate Your Life is designed to share the mechanics and creativity behind some of Cartoon Network’s most popular kids shows.

The family event will be held at Gardens by the Bay’s Bayfront Plaza with characters from The Powerpuff Girls, We Bare Bears, Adventure Time and Ben 10. The event will also include inflatable obstacle courses, carnival games, creative workshops and a partnership with local Singapore group Band of Doodlers, which will give fans the chance to see themselves in the style of their favorite CN character.

Cartoon Network Animate Your Life will be co-presented by upcoming fully-branded cruise liner Cartoon Network Wave. Additionally, the event will be supported by Singapore Tourism Board’s Leisure Events Fund, Prudential Singapore, official radio partner CLASS 95, supporting radio partner 987 and official multimedia partner Singtel.

Cartoon Network Animate Your Life follows a number of Singapore-based initiatives for the brand. Sentosa FunFest, for one, recently hosted a We Bare Bears attraction in March, and the Cartoon Network Wave will begin its maiden voyage in the territory.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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