Consumer Products

Nickelodeon looks to expand fashion collaborations

The US kidsnet has reunited with Stadium Status Group to launch new streetwear and high-fashion collaborations inspired by its brands.
April 19, 2018

Nickelodeon has inked an agreement with Stadium Status Group to expand its fashion and celebrity consumer product collaborations to include streetwear brands and high-fashion couture.

The kidsnet has partnered with Stadium Status Group in the past to launch a number of collaborations, including Kith’s Rugrats and SpongeBob SquarePants streetwear designs, Jeremy Scott’s slime-inspired apparel, and Moschino’s SpongeBob-themed products (pictured). Stadium Status Group’s services include retail solutions, product design and development, marketing, and sales.

The agreement follows on the heels of a number of apparel-based initiatives for Nickelodeon. In November, Nick partnered with (RED) to launch products inspired by SpongeBob SquarePants in support of The Global Fund. The (SPONGEBOB)RED line features products from aden + anais, Butter Super Soft, Chocolate Skateboards, Fatboy, Global Brand Group, Junk Food and Kidrobot.

Last April, Nickelodeon launched the SpongeBob Gold fashion line as part of a year-long global campaign featuring clothing, footwear, accessories and jewelry. The 27-piece line was created in collaboration with a number of UK and Italian designers.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at


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