Nickelodeon has inked an agreement with Stadium Status Group to expand its fashion and celebrity consumer product collaborations to include streetwear brands and high-fashion couture.
The kidsnet has partnered with Stadium Status Group in the past to launch a number of collaborations, including Kith’s Rugrats and SpongeBob SquarePants streetwear designs, Jeremy Scott’s slime-inspired apparel, and Moschino’s SpongeBob-themed products (pictured). Stadium Status Group’s services include retail solutions, product design and development, marketing, and sales.
The agreement follows on the heels of a number of apparel-based initiatives for Nickelodeon. In November, Nick partnered with (RED) to launch products inspired by SpongeBob SquarePants in support of The Global Fund. The (SPONGEBOB)RED line features products from aden + anais, Butter Super Soft, Chocolate Skateboards, Fatboy, Global Brand Group, Junk Food and Kidrobot.
Last April, Nickelodeon launched the SpongeBob Gold fashion line as part of a year-long global campaign featuring clothing, footwear, accessories and jewelry. The 27-piece line was created in collaboration with a number of UK and Italian designers.