Nick-AR
Consumer Products

Nickelodeon’s Sky Whale gets AR treatment

The mobile gaming app's augmented reality update is part of Nick's ongoing expansion into emerging technology.
April 13, 2018

As Nickelodeon continues to bolster its emerging tech experiences, the US kidsnet has launched a new augmented reality (AR) update for its top mobile gaming app, Sky Whale.

Available for iOS and Android devices, the AR-enhanced update makes a player’s physical space look like the world of Sky Whale when viewed through their device’s camera. The 360-degree challenge lets players use their device to steer their narwhal in a race to collect items and win points.

Sky Whale averages two million active monthly users and has generated nearly 30 million global downloads. Nick recently released a Do Not Touch AR app for iOS devices featuring interactive surprises and mini-games that highlight both Nickelodeon IPs and iconic trademarks like SpongeBob SquarePants, The Loud House, slime and the Kids’ Choice Awards blimp, plus original animations.

On the virtual reality (VR) front, meanwhile, the kidsnet recently partnered with IMAX to bring its first multiplayer social VR experience SlimeZone to select IMAX VR Centers around the world. SlimeZone comes from the company’s new R&D house Entertainment Lab. In February, however, Viacom announced it would shutter its Viacom Next VR studio.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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