Washington’s Play Visions has been appointed exclusive North American partner for New Dimensions Toys’ line of Emzo Kawaii Squeezies slow-rise collectibles.
Launched in 2016, Emzo Kawaii Squeezies features a number of characters including food, animals and girl-skewing accessories. The toy range is currently sold in 22 countries, with additional territories to come in 2018.
Play Visions will lead all North American sales and distribution efforts. In a statement, the toyco said the slow-rise collectibles line fits into the company’s strategic push to expand its blind-bag offerings.
The announcement comes as slow-rise and squish toys continue to gain popularity. In December, Florida’s Basic Fun! launched the animated Cake Pop Cuties YouTube series ahead of the brand’s global toy launch in 2018. The property merges the world of cake pops, blind-reveal toys and slow-rise foam items.