Cartoon Network has secured a two-year global partnership with the Dove Self-Esteem Project that will leverage its hit inclusivity-themed series Steven Universe to educate young people on body confidence.
The partnership kicks off on Cartoon Network today, with the first of six new animated shorts directed by Steven Universe creator Rebecca Sugar rolling out on-air. In addition, an original song featuring the cast of the show, an accompanying music video, and an educational eBook will launch later this year.
All of the new Steven Universe/Dove content has been co-created by body image expert Dr. Phillippa Diedrichs at the Centre for Appearance Research at the University of the West of England.
Established in 2004, the Dove Self-Esteem Project now exists in 140 countries around the world, and is expected to reach 40 million young people by 2020 through its existing educational programs. The Steven Universe initiative will get it closer to that goal by about half.
Steven Universe, which will return to Cartoon Network on April 9 with a special six-episode event, is the first animated show on Cartoon Network to be created by a woman. The show is inspired by Sugar’s friendship and close relationship with her younger brother, Steven.
The Dove partnership follows the debut of Obsess, a new body-positive tween girls brand from JCPenney featuring US summer Olympic gold medalist Laurie Hernandez.