JCPenneyJoJoSiwa
Consumer Products

JCPenney intros JoJo Siwa line to promote anti-bullying

In its ongoing bid to attract a younger demographic, the US retailer has enlisted the services of Nickelodeon star and anti-bullying advocate JoJo Siwa.
February 26, 2018

As JCPenney’s body-positive tween girls brand Obsess makes its online debut today, the US retailer has announced a new girls apparel line featuring Nickelodeon star and anti-bullying advocate JoJo Siwa.

Also launching today at JCPenney.com before hitting 600 JCPenney stores in the US beginning March 2, the age-appropriate line includes exclusively designed tops, dresses, jackets and leggings featuring inspirational messages, emojis, sequins and Siwa’s signature hair bows.

The line also includes a comforter set, a bow-shaped decorative pillow, a singing JoJo doll and knee-high bow socks.

JCPenney’s retail collaboration follows another JoJo Siwa line recently launched at US Target stores by Iconix-owned dance and activewear brand Danskin (in partnership with Nickelodeon).

Siwa is currently the star of Nickelodeon’s Lip Sync Battle Shorties and continues to increase her stock as a social media sensation promoting self-confidence to 5.6 million YouTube subscribers, 6.6 million Instagram followers and 15 million fans on Musical.ly.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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