As JCPenney’s body-positive tween girls brand Obsess makes its online debut today, the US retailer has announced a new girls apparel line featuring Nickelodeon star and anti-bullying advocate JoJo Siwa.
Also launching today at JCPenney.com before hitting 600 JCPenney stores in the US beginning March 2, the age-appropriate line includes exclusively designed tops, dresses, jackets and leggings featuring inspirational messages, emojis, sequins and Siwa’s signature hair bows.
The line also includes a comforter set, a bow-shaped decorative pillow, a singing JoJo doll and knee-high bow socks.
JCPenney’s retail collaboration follows another JoJo Siwa line recently launched at US Target stores by Iconix-owned dance and activewear brand Danskin (in partnership with Nickelodeon).
Siwa is currently the star of Nickelodeon’s Lip Sync Battle Shorties and continues to increase her stock as a social media sensation promoting self-confidence to 5.6 million YouTube subscribers, 6.6 million Instagram followers and 15 million fans on Musical.ly.