Consumer Products

Funrise, Hasbro extend global license for Tonka

The deal will see Funrise continue as Tonka's exclusive vehicle licensee worldwide.
February 21, 2018

California-based Funrise and Hasbro have extended their licensing partnership for Tonka and will launch several new vehicle segments beginning this fall.

The deal will see Funrise continue as the exclusive Tonka vehicle licensee worldwide, leading product development and marketing for Tonka vehicles and playsets.

New segments will include Tonka Power Movers vehicles with Motion Drive Technology and enhanced sound, plus an additional series of Tonka Tinys featuring a new construction-themed carrying case playset.

Funrise will also launch other construction, rescue and urban vehicles with new versions of iconic Tonka steel vehicles, the Mighty Motorized segment, Mighty Fleetä and Toughest Minisä vehicles with lights and sounds, and fan-favorite Tinys collectible vehicles and playsets.

The deal extension follows Hasbro becoming the new global master toy partner for Power Rangers.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.


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