Consumer Products

Jakks, WBCP reveal Wizarding World toy line

Set to launch this fall, the line includes motion-sensing interactive Harry Potter wands and a Niffler challenge game inspired by Fantastic Beasts.
February 20, 2018

US toymaker Jakks Pacific has joined forces with Warner Bros. Consumer Products to launch a new toy line based on Wizarding World properties Harry Potter and Fantastic Beasts and Where to Find Them.

Unveiled at this week’s New York Toy Fair, the line features a Harry Potter Wizard Training Wand collection including the signature wands of Potter, Albus Dumbledore and Lord Voldemort (each sold separately for US$24.99).
The interactive wands use motion sensors to track movement in five different modes of play and give kids 11 different spells to master.

On the collectibles side, the line also features 12 different die-cast replica wands inspired by characters including Ron Weasley, Hermione Granger and Potter himself. Each four-inch wand is sold in a blind mystery box and retails for US$4.99.

For Fantastic Beasts, the new two-player Niffler Challenge Game is the first game based on the treasure-detecting rodent-like creature from the Harry Potter world. The US$19.99 item includes one Niffler on a rocking base, two wands, 64 coins and necklace pieces.

In other Toy Fair interactive toy announcements from Jakks, the company is also showcasing a new talking doll based on Disney Junior’s hit series Fancy Nancy.

Also available this fall, the Shall We Be Fancy Talking Fancy Nancy Doll can speak and sing songs from the TV show when kids press either the doll’s butterfly necklace charm or a charm located on an accompanying wearable bracelet. The complete line includes playsets, dolls, figurines, musical instruments, plush, role play and accessories.

Jakks’ new product launches follow a takeover bid for the company from Hong Kong Meisheng Cultural Company, a subsidiary of the California-based toymaker’s Chinese distribution partner Meisheng Cultural and Creative Corp.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.


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