Wicked Cool Toys has inked a deal with Crayola to develop a new line of creative plush toys and activities based on the popular arts and crafts brand.
Under the terms of the agreement, Wicked Cool Toys has rights to create a Color ‘N Plush line that includes Crayola’s washable markers, paints and more. The line will debut this fall and will be followed up by pixelated art puzzles and creative activities using slow-rise foam in 2019.
Crayola recently teamed up with Mattel’s Barbie to release a fashion activity line. To support the launch, Mattel also released a YouTube series entitled Barbie x Crayola Create It Yourself that bowed this month.