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WildBrain teams up with Cyber Group Studios

In addition to managing YouTube strategies for brands like Zou (pictured), the DHX-owned kids network will develop new digital content with the French prodco.
February 12, 2018

DHX-owned digital kids network WildBrain has taken over management of Paris-based Cyber Group Studios’ YouTube channels and digital presence. The deal comes as the French producer and distributor has been ramping up its digital efforts in the past couple of months, following new studio openings in L.A. and Tourcoing, France.

WildBrain will use its analytics to manage Cyber Group’s YouTube channelsincluding ones for brands like Zou (pictured) and Zorro the Chroniclesand extend their exposure across platforms to more than 150 countries.

In addition to managing pre-existing brands, WildBrain will jointly develop digital-exclusive productions with Cyber Group. The companies will announce their first IP this spring.

WildBrain’s YouTube network consists of more than 35 million subscribers. The company recently inked a multi-year deal with JibJab Studios to manage its StoryBots channel through original content, comment moderation and growth techniques. It also oversees all of Moose Toys’ YouTube Channels for Shopkins, Grossery Gang, Happy Places and Twozies.

About The Author
Alexandra Whyte is Kidscreen's Online Writer. Contact her at awhyte@brunico.com

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