WWE has promoted George Barrios and Michelle Wilson to serve as co-presidents, and the pair will also have a seat at the entertainment company’s board of directors.
Barrios and Wilson will continue to report directly to WWE chairman and CEO Vince McMahon. Barrios was most recently chief strategy and financial officer at WWE, while Wilson was the company’s chief revenue and marketing officer.
The promotions follow on the heels of WWE’s fiscal 2017 results, in which the company reported its highest-ever revenue. Fiscal revenue rose 10% to US$801 million, and operating income for the year increased by 36% to US$75.6 million. WWE also reported that its digital engagement was up in fiscal 2017, with 20 billion video views (an increase of 32%) and 1.2 billion social media engagements (up 4% compared to 2016).
According to data from The NPD Group, WWE’s action figure properties topped sales in the US in 2017, ahead of Star Wars and Marvel Avengers.
Recently, WWE partnered with Mattel to launch a girls product line inspired by WWE’s female stars. The WWE Superstars line is available exclusively at Toys “R” Us and is the first fashion doll and role-play range to feature the company’s female stars.