Sesame Workshop is celebrating Elmo’s birthday with a new social media campaign entitled #ELMOtivation. Launching February 3, the initiative will use shareable and inspirational images and videos to encourage kids to believe in themselves.
Kicking things off is a YouTube video from Elmo and Grover about learning how to roller skate. For the rest of the year, Sesame will use #ELMOtivation to share wise words from the Muppets themselves. Content released includes an #ELMOtivation theme song and accompanying music video, clips from the upcoming season of Sesame Street, curated YouTube playlists and shareable social media content featuring Elmo and his friends.
In the fall, there will be a star-studded dance video campaign featuring celebrities like Whoopi Goldberg, Tiffany Haddish, Zoe Kravitz, Bill Nye, Questlove and Allison Williams doing Elmo’s Happy Dance.
Last year, Sesame launched #ShareTheLaughter, another social media campaign with Elmo front and center that promoted themes of kindness. That initiative included celebrities encouraging viewers to tell jokes in short videos and post them online.