California-based Genius Brands International has appointed APC Kids as exclusive agent to handle content distribution for its preschool series Rainbow Rangers throughout EMEA, including Russia and ex-CIS countries.
APC Kids is the children’s entertainment distribution arm of London-based boutique financier and distributor About Premium Content.
The first season of the CGI-animated series is currently in production. Rainbow Rangers follows Earth’s First Responders, a group of girls who protect the environment with their unique personalities and powers. The show is set to premiere in fall 2018 on Nick Jr.
Genius Brands is developing a consumer products program scheduled to begin rolling out with retailers across the US in spring 2019. The CP initiative will be led by global master toy partner Mattel as well as global master publisher Imprint.