Kirsten-Ytterbo
Consumer Products

King Bee crowns former TRU exec as SVP

The appointment of Kirsten Ytterbo comes as the Hong Kong-based toymaker continues to grow its kids business in Mainland China and the Greater Asian regions.
January 5, 2018

Hong Kong-based toy manufacturer and distributor King Bee has tapped former Toys “R” Us exec Kirsten Ytterbo to serve as SVP. The appointment comes as King Bee continues to grow its children’s business in Mainland China and the Greater Asian regions.

For the past 10 years, Ytterbo has worked in Asia with a focus on Mainland China. Most recently, she was regional merchandise manager for private brands and quality assurance at Toys “R” Us Hong Kong. She previously served as a buyer for Tesco Asia.

King Bee works with brands like Transformers, Minions and Peppa Pig. Last year, the company expanded its master toy agreements to include Oddbods, Miffy and Baby Riki for the Mainland China market.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

Menu

Brand Menu