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Consumer Products

eOne adds to Peppa Pig licensing in North America

Two new partners have signed on in the US and Canada for the popular preschool toon, while three licensees have re-upped their contracts.
January 4, 2018

Entertainment One (eOne) has signed new licensing partners to grow Peppa Pig’s consumer products presence in North America. Incoming licensees include CSS Industries and PTI Group, while Amscan, Kurt S. Adler and Palamon have all renewed their deals.

CSS Industries will produce seasonal classroom exchange products and accessories for Valentine’s Day and Easter. Meanwhile, PTI Group will create character treat buckets for parties and Halloween.

Amscan will continue to roll out party goods including tableware, decorations, favors and invitations, while Kurt S. Adler will manufacture more Christmas ornaments (pictured) and decorations. Palamon is also on board for additional branded Halloween costumes.

Peppa Pig airs on Nick Jr. in the US and Treehouse TV in Canada. With 1,000-plus licensees worldwide, the brand generates more than US$1.2 billion in global retail sales per year.

About The Author
Alexandra Whyte is Kidscreen's Online Writer. Contact her at awhyte@brunico.com

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