California-based Tubular Labs is tracking kids’ social views in an effort to better understand the role digital content continues to play in children’s viewing habits. Tubular Labs provides online video intelligence to more than 170 brands and media companies, including Viacom, Mattel and Hasbro. It tracks and analyzes data from more than eight million video publishers, three billion videos and the viewing habits of more than 400 million viewers.
The report on top global creators in kids entertainment and animation for November 2017 found that YouTube channel Vlad CrazyShow led the way with more than 763 million views on the VOD service. Vlad CrazyShow also boasted the most views in Tubular Labs’ October report, with more than 976 million views.
Ryan ToysReview, meanwhile, attracted more than 754 million views in the same period (up from 719 million in October). In September, the channel inked a long-term agreement with kids content startup Pocket.watch to create a multiplatform franchise development plan.
Like Nastya garnered more than 566 million views on YouTube in November, while El Reino Infantil and ChuChu TV Nursery Rhymes & Kids Songs both boasted more than 463 million views. Turma da Monica (373 million), ToyScouter (371 million), Toy Pudding TV (366 million), CVS 3D Rhymes (343 million) and Blossom (14 million) rounded out the top ten for the month of November.
Kids under the age of 13 are legally restricted from using Facebook, but Tubular Labs also tracks video views on the social network for a number of kid-centric content creators. Blossom led the pack in November (702,452,466), followed by El Reino Infantil (3,006,900), ChuChu TV Nursery Rhymes & Kids Songs (317,604), Turma da Monica (105,174) and ToyScouter (41,244).
A full picture of Tubular Labs’ November data can be seen below: