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ChuChu TV expands into learning category

The popular YouTube channel has partnered with Skoolbo to launch ChuChuSchool, which is comprised of educational videos, an app and subscription service for preschoolers.
December 15, 2017

India-based YouTube channel ChuChu TV has partnered with learning media company Skoolbo to launch ChuChuSchool.

Bowing in early 2018, ChuChuSchool will expand the preschool brand’s experience into reading, mathematics, languages, science, geography, music and art through a new dedicated YouTube channel, app and web subscription service.

ChuChuSchool will initially be available in English before launching in Spanish, Portuguese, French, Arabic and Russian. Hindi, Tamil, Telugu and other Indian regional languages will also be added later in 2018 and into 2019.

Established in 2013, ChuChu TV boasts 14 billion views and more than 17 million global subscribers. The channel’s content includes nursery rhymes, original educational songs, bedtime stories and comedy shows, currently available in English, Spanish and Portuguese. Additionally, ChuChu TV recently expanded to begin production on kids content in Indian regional languages.

ChuChuSchool joins the ChuChu TV family of channels including ChuChu TV Surprise, ChuChu TV Funzone and ChuChu TV Story Time.

The Skoolbo learning product—owned by Singapore-based education and media company Skoolbo PTE–is used in more than 54,000 schools worldwide, including in the US, the UK, Australia, New Zealand, Canada, Hong Kong and Singapore.

Earlier this year, ChuChu TV partnered with Amazon Prime Video for an India-exclusive agreement that will see the brand’s content debut outside of the video-sharing platform for the first time. Through the two-year deal, ChuChu TV’s content will be available exclusively on YouTube and Amazon Prime Video in the country. ChuChu TV also recently secured a deal with UK-based digital distributor and content management agency MoMedia, which will provide social media marketing campaigns, promotional activity, real-time analytics and data on illegal torrents.

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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