Florida-based toy company Jazwares has promoted Sam Ferguson to VP of licensing, as the company works to develop its own IPs for new markets and audiences.
Formerly Jazwares senior director of licensing and retail, Ferguson joined the company two years ago from UK-based Mind Candy, where he led licensing and retail strategies for the Moshi Monsters brand. His new role will see him focus primarily on the toyco’s inbound licensing efforts.
Jazwares has been bolstering its ranks lately with new hires for its consumer products team, including Chris Cofoni as VP of mid-tier sales. Earlier this year, Jazwares partnered with Roblox to bring the social gaming platform’s characters to life in a line of 40 action figures. The toy company also represents eOne’s Ben & Holly as well as Peppa Pig brands.