With digital content continuing to play a significant role in kids’ viewing habits, Tubular Labs is looking to make sense of all those mouse clicks.
California-based Tubular Labs provides online video intelligence to more than 170 brands and media companies, including Viacom, Mattel and Hasbro. It tracks and analyzes data from more than eight million video publishers, three billion videos and the viewing habits of more than 400 million viewers.
Its recent Top Global Creators in Kids Entertainment and Animation for October 2017 report found that YouTube channel Vlad CrazyShow led the packe with more than 976 million views on the VOD service. Ryan ToysReview channel, meanwhile, attracted more than 719 million YouTube views in the same period. (In September, Ryan ToysReview entered into a long-term partnership with kids content startup Pocket.watch to create a multiplatform franchise development plan.)
El Reino Infantil, Craaazy Toys and Like Nastya channels each boasted more than 500 million YouTube views in October. ChuChu TV Nursery Rhymes & Kids Songs garnered more than 400 million views on the Google-owned platform, along with ToyScouter, Toys, and Funny Kids Surprise Eggs.
Pinkfong! Kids’ Songs & Stories (with more than 398 million views) and Blossom (with more than 16 million views) rounded out the top 10 for the month of October.
Despite that fact that under-13s are legally restricted from using Facebook, Tubular Labs also tracked video views on the social network for a number of kid-centric content creators, with Blossom in the lead (955,184,897), followed by El Reino Infantil (2,866,764), Pinkfong! Kids’ Songs & Stories (1,294,545), ChuChu TV Nursery Rhymes & Kids Songs (243,719) and ToyScouter (31,879).
A full picture of Tubular Labs’ October data can be seen below: